Harry Potter. Popular Features. New Releases. Notify me. Description Market. Can you measure the progress of your online campaigns in finite numbers? What percentage of your website traffic is converted into sales? What is your cost-per-conversion rate? If you don't already know the answers to these questions, don't worry-you will.
Internet strategist John D. Leavy challenges you to take a new approach to your online marketing-shifting from doing more, to doing more of what works. Using Leavy's outcome-based strategies, learn how to create dynamic marketing campaigns integrating metrics and milestones for continuous success. Leavy invites you to uncover the absolutes behind building massive online awareness, attracting your target audience, and capturing online sales.
I simply cannot imagine finding the pot of gold offered online without John's superb information serving as your compass and guide. Leavy has you doing a ton of stuff that is going to blow your business up, whether you're still working for The Man, or whether you're going to do this for yourself. Too often, marketing, communication, and everything in between is seen as an expense.
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Leavy challenges you to take a new approach to your online marketing--shifting from doing more, to doing more of what works. Back cover copy Market. Review quote "John Leavy's masterful Outcome-Based Marketing is the most complete and accurate guide I've ever read about succeeding on the Internet without making silly and common errors.
About John Leavy John D. Are these opportunities or threats? What are our strengths and weaknesses? What do I want to achieve? Set clear, realistic objectives. What are customers looking for?
What are their needs? Which customers are the most profitable? How will I target the right potential customers? Are there groups that I can target effectively?
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What's the best way of communicating with them? Could I improve my customer service? This can be a low-cost way of gaining a competitive advantage over rivals, keeping customers, boosting sales and building a good reputation. Could changing my products or services increase sales and profitability? Most products need to be continuously updated to maintain competitiveness. Could extending my product list or service provision meet existing customers' needs more effectively?
Remember that selling to existing customers is generally more cost effective than continually trying to find new ones.
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